When you’re on the path to scaling your business, you’ll inevitably face a critical question: Who should you hire, and when should you hire them? The answer to this age-old question isn’t one-size-fits-all. In fact, as you scale, you may find that you need all of these roles within your business at different stages. However, it’s essential to understand that Virtual Assistants (VAs), Online Business Managers (OBMs), and Chief Operating Officers (COOs) are not interchangeable positions. Each plays a unique and crucial role in your business’s growth journey. Let’s explore the differences and help you determine which role is the perfect fit for your current needs.
Virtual Assistant (VA): Delegating Tasks Efficiently
A Virtual Assistant is the ideal choice if you have specific tasks that need to be delegated, and you have the time and clarity to provide detailed instructions. VAs excel at handling delegated tasks, but they rely on your guidance. They are not mind readers, so effective communication and delegation skills are key when working with a VA. If your goal is to delegate specific tasks to free up your time, a VA is the way to go.
Online Business Manager (OBM): Managing and Steering the Ship
If you’re looking for someone to come in and manage the moving pieces of your business with your direction, an Online Business Manager is the perfect fit. OBMs take on a more strategic role, managing the growth of your business while looking to you for guidance on how to steer the ship. They excel at coordinating various aspects of your business, from staff management to resource allocation, data analysis, marketing, and ensuring a seamless client experience.
Chief Operating Officer (COO): Driving Strategy and Execution
A Chief Operating Officer takes your business to the next level by directing, strategizing, managing, and executing your vision. They are true partners in your business journey, capable of carrying your business forward even without your direct involvement. COOs are responsible for building and maintaining the operational machine that powers your business, and they excel at making sure all aspects of your operations run smoothly.
Choosing the Right Role for Your Needs
Now that you have a better understanding of these roles, it’s crucial to align your hiring decision with your current business needs and long-term goals. Consider why you want to hire right now. Are you seeking to get your business in order, hold yourself accountable, and lighten your workload? Your answer will guide you in selecting the right role.
Tech VA:
If you need help with specific tech platforms and implementations, a Tech VA, specialising in a few core tech areas, can assist you in managing and implementing them.
OBM:
For a more comprehensive approach that involves managing various aspects of your business, including staff, resources, data, marketing, and client experience, an OBM is the way to go.
COO:
If you’re looking for a strategic partner who can oversee operations as a whole while diving deep into specific areas to keep your business ecosystem thriving, a COO is the ideal choice. (Explore our Agency Retainers)
Clear Expectations for Effective Hiring
In the world of online business, there can be some uncertainty surrounding the roles of Tech VAs, OBMs, and COOs. These roles are rooted in operational expertise, allowing Online Service Providers (OSP’s) to specialise in specific areas. To make the right hiring decision, it’s crucial to have clear expectations and a deep understanding of your long-term goals, work style, and business model.
As the CEO of your business, it’s your responsibility to identify what you don’t know, what you don’t enjoy, and what you don’t have time for. Armed with this knowledge, you can hire the right team member, whether they’re a contractor or a permanent addition, to help your business thrive and scale effectively.
